In today’s world, where consumers are becoming more conscious of the environmental and social impact of their purchases, ethical beauty influencers are leading the charge towards a more sustainable and conscious beauty industry. These influencers focus on promoting cruelty-free, eco-friendly, and ethical beauty products that align with their values. By following them, you can not only discover new products but also learn more about how to make more responsible choices when it comes to beauty. If you’re looking to improve your beauty routine while supporting the planet and its people, here are some ethical beauty influencers you should follow.

1. Avonlea (Instagram: @avonlea)

Avonlea is an advocate for cruelty-free, vegan, and sustainable beauty products. As a dedicated ethical beauty influencer, she highlights the importance of conscious consumerism and offers honest product reviews. She regularly shares her personal beauty journey, which focuses on clean beauty and the use of natural ingredients. If you’re interested in discovering products that are good for both your skin and the environment, Avonlea is a fantastic influencer to follow.

2. Tashina Combs (Instagram: @logicalharmony)

Tashina Combs is the founder of Logical Harmony, a platform dedicated to promoting cruelty-free beauty products. She is one of the leading voices in the ethical beauty community and works tirelessly to help her followers make informed choices. Tashina’s content covers everything from beauty tutorials to product recommendations, and her blog is a valuable resource for discovering cruelty-free brands and products. Her honest reviews and commitment to ethical beauty make her a must-follow for anyone looking to build a more responsible beauty routine.

3. Elizabeth Teo (Instagram: @elizabethteo_)

Elizabeth Teo is a beauty influencer known for her commitment to sustainability and ethical beauty. She focuses on brands that use environmentally friendly packaging, cruelty-free formulations, and fair trade practices. Elizabeth shares her knowledge of green beauty, highlighting sustainable practices and products that help reduce environmental impact. Her page is filled with tips on how to incorporate eco-friendly products into your daily routine while still enjoying effective skincare and makeup.

4. Valeria Hinojosa (Instagram: @waterthruskin)

Valeria Hinojosa is an eco-conscious beauty influencer and environmental activist, best known for her focus on zero waste, vegan beauty, and sustainability. Her Instagram page, Water Thru Skin, offers a wealth of content on conscious living, from beauty routines to sustainable fashion choices. She frequently shares tips on reducing waste, promoting brands that prioritize sustainability, and offering alternatives to harmful beauty practices. If you’re looking to make your beauty routine more eco-friendly, Valeria’s account is a great source of inspiration.

5. Kristen Arnett (Instagram: @kristen.arnett)

Kristen Arnett is a beauty enthusiast with a strong focus on sustainability and clean beauty. Through her platform, she educates her followers on how to transition to a more natural, chemical-free beauty routine. Kristen highlights brands that prioritize both environmental impact and product efficacy, sharing her thoughts on everything from organic skincare to clean makeup. If you’re passionate about ingredient transparency and supporting eco-conscious brands, Kristen is an influencer to follow.

6. Claire (Instagram: @ethicalbeautyexpert)

Claire is a beauty influencer who is dedicated to promoting ethical, cruelty-free, and sustainable beauty brands. Her platform is all about making beauty a more responsible and mindful experience. Claire reviews products that meet high ethical standards, such as those that are vegan, cruelty-free, and made from sustainably sourced ingredients. She also shares beauty tips that align with ethical beauty practices, focusing on how to take care of your skin while considering the planet.

7. Shannon (Instagram: @veganshannon)

Shannon is a vegan beauty influencer whose focus is on promoting vegan and cruelty-free beauty products. She shares makeup tutorials, skincare reviews, and insights into the beauty industry from an ethical perspective. Shannon is passionate about supporting brands that align with her vegan lifestyle, and she educates her followers on the importance of cruelty-free beauty. Her content is both educational and inspiring, making her a great follow for those interested in adopting a more ethical beauty routine.

8. Iman Oubou (Instagram: @imanoubou)

Iman Oubou is a beauty and wellness influencer who promotes a holistic approach to beauty. She emphasizes self-care, sustainability, and ethical consumption in her content, sharing a combination of beauty tips, mental wellness advice, and eco-friendly lifestyle choices. Iman’s approach to beauty is all about embracing products and practices that support both inner and outer well-being, making her a great follow for anyone looking to build a balanced, ethical beauty routine.

9. Sophie (Instagram: @ethicalmakeupartist)

Sophie is a makeup artist and beauty influencer who is passionate about using only ethical, cruelty-free, and sustainable products in her work. Her feed is filled with tutorials, product reviews, and before-and-after shots that highlight her expertise with eco-friendly makeup. Sophie’s mission is to show that it’s possible to create stunning looks using ethical products, and she often shares tips on how to find the best sustainable brands. Her content is perfect for anyone who loves makeup but wants to make sure their beauty choices align with their values.

10. Ruthie (Instagram: @ruthie_the_earth_mama)

Ruthie is a sustainable beauty influencer who promotes conscious beauty practices through a holistic, plant-based lens. As a mother and environmental advocate, she shares her journey towards using non-toxic, eco-friendly products in every aspect of her life. Ruthie’s page offers a blend of beauty tips, skincare routines, and eco-conscious living advice, making it a great resource for those looking to live a more sustainable lifestyle while still enjoying beauty rituals.

Conclusion

Following ethical beauty influencers is a great way to stay informed about the latest sustainable and cruelty-free beauty products. These influencers not only share their favourite products but also educate their followers about the importance of conscious consumerism, ingredient transparency, and supporting brands that prioritise social and environmental responsibility. By following them, you can discover new products, learn about sustainable beauty practices, and make more ethical choices in your beauty routine. So, start following these influencers and become a more conscious consumer—your skin and the planet will thank you!